Which feature allows for the collection of customer feedback on products?

The Ideas Community feature is specifically designed to facilitate the collection of customer feedback on products. This platform enables customers to share their thoughts, suggestions, and innovative ideas related to products and services, fostering direct engagement with the company.

Participants can post their ideas, comment on other suggestions, and participate in discussions that can lead to product enhancements or new offerings. The community aspect encourages collaboration and conversation among users, making it a valuable tool for gathering rich, qualitative insights from customers.

The other options, while they may also serve the purpose of collecting customer feedback, do not embody the comprehensive and interactive nature of an Ideas Community. Customer surveys and feedback forms gather structured data but lack the community-driven engagement, while market research is broader and encompasses various methods that may not directly involve customers in providing feedback on specific products.