When converting a lead, how can custom lead data be captured on the converted contact?

The correct choice is to map custom lead fields to custom contact fields when converting a lead. This approach allows for a seamless transfer of unique data you have collected on your leads into the corresponding fields of the converted contact. By establishing this mapping before the conversion process, the specific information from the custom fields is preserved and transferred accurately, ensuring that no valuable data is lost during the conversion.

Custom lead fields are designed to capture unique information relevant to your sales process and stakeholders. When these fields are mapped to custom fields on the contact object, it creates a direct correlation between the two entities, allowing for organized and relevant data storage. This is particularly important for maintaining data integrity and continuity in client relationships and engagement strategies.

Other options may not effectively capture the custom lead data. For instance, using the lead conversion wizard to select fields does not inherently accommodate custom fields that do not exist as standard fields in Salesforce. Similarly, mapping custom lead fields to standard lead fields may limit the data capture to predefined categories, which would not include the custom inputs. Utilizing data loader to move the data would also require additional steps and is not part of the direct conversion process, which aims to streamline the transition from lead to contact.

Thus, mapping custom lead fields to custom contact fields