What permission allows a marketing user to create new campaign records?

The correct permission that allows a marketing user to create new campaign records is the "Manage Campaigns" profile permission. This specific permission grants users the ability to perform a range of actions related to campaigns, including creating new campaign records, editing existing campaigns, and deleting campaigns.

Understanding the role of the "Manage Campaigns" permission is crucial; it encapsulates all necessary functionalities that a marketing user would need to actively engage with campaign records in the Financial Service Cloud. Without this permission, a user may have limited capabilities, such as viewing or editing existing campaigns, but would not be able to initiate or create new campaigns important for marketing strategies.

The other permissions listed do not provide the comprehensive access needed for campaign creation: profile permissions like "Create" or "Edit" might apply to various objects but do not specifically indicate campaigns. The "Campaign Viewer permission" allows users to see campaign details but does not permit creating or modifying campaign records. Hence, "Manage Campaigns" is the essential permission for marketing users to successfully create and manage campaigns within the platform.