To capture account survey data effectively, what should administrators create to link surveys to accounts?

Creating a lookup relationship field on the survey object is the correct approach for linking surveys to accounts because it establishes a direct connection from the survey to the account. This means that each survey can be associated with a specific account, allowing for easy access and retrieval of survey data that is relevant to that account.

When the survey object has a lookup field that references the account object, it enables users to see which account is related to which survey, streamlining reporting and data analysis. This structure also supports automation, such as workflows or processes that may be triggered based on survey responses, allowing organizations to better understand customer satisfaction or gather feedback efficiently.

Establishing this relationship on the survey object is key to effective data management and ensures that all survey data will be organized and accessible in relation to the accounts they pertain to.