In Salesforce, which feature allows users to track customer interactions efficiently?

Activity History serves as a centralized record that captures and organizes all customer interactions, including calls, emails, and meetings. This feature provides users with a comprehensive view of past engagements, enabling them to quickly understand a customer's history and preferences. By having this information readily available, users can make informed decisions and tailor their follow-up actions based on previous interactions.

Additionally, Activity History integrates seamlessly with other Salesforce features, enhancing the overall customer relationship management (CRM) experience. As users log various activities, the history updates dynamically, ensuring that the most current information is available at all times. This capability not only improves efficiency in tracking customer interactions but also fosters stronger relationships by allowing users to engage with customers more meaningfully.